Bag Manufacturers

"Our long partnership with ASG is testament to their commitment in providing us excellent service."

Simon Oates, Product Manager, Musto Bags & Accessories

Season: A/W 08


Established in 1965, Musto was founded by Keith Musto, a British Olympic sailor and engineer, who combined his sports and technical expertise to create product to withstand even the most extreme conditions. Keeping athletes warm, dry and comfortable. Today Musto is the world’s leading sailing and country sports clothing brand, and is further extending into lifestyle outdoor clothing.

ASG’s design, development & supply relationship with Musto goes back to 2000. Since then we have supplied successful technical & performance luggage ranges, dry bags & accessories.


Musto’s vision to extend into the lifestyle-clothing sector meant they also required quality lifestyle bags & luggage for both men and women. The style shopping list included casual duffels, backpacks & messengers for male consumers, plus handbags, totes, & shoppers for ladies.

ASG’s challenge was to offer Musto the complete supply solution. Musto wanted to progress this new opportunity with ASG as our long-standing relationship was built on a 99% supply record rate. However, although our factory portfolio consisted of many compliant options, & professional experts in their own product groups, none were the category specialists we required for this project.

So, we started the exciting process of sourcing & locating a suitable China based factory partner – one that we could build relations with – one that had experience of supplying high end brands such as Musto – one that would allow us to offer Musto seamless service – to reflect the ASG service standard they had come accustomed too.


It took some weeks, but finally we found the solution…..Dong Guan, China based factory plant with 500 workers, 10,000pcs monthly capacity, 20 years experience of manufacturing fashion, lifestyle handbags, luggage and small accessories. The perfect size plant for ASG’s requirements. Plus their client list was very impressive – supplying brands such as Valentino, Oilily, Roxy and NY required great expertise. This also proved that they could supply different ends of the market, but still maintain their core values on workmanship. Compliance & quality assurance was also covered as they presented valid certificates from SGS (, STR ( and Intertek (

After running our own internal audits and trials, we were ready to introduce Musto lifestyle to this new ASG factory partner. Product developments started, Musto factory visits were undertaken, all was running full steam ahead.


Autumn/Winter 2008 orders were placed, produced (with the added assistance of ASG quality control) and shipped on time. Further seasonal developments & supply have been undertaken, and sales of Musto Lifestyle bags are growing year on year.

From the start the Musto product team expressed their confidence in ASG, and we delivered. Proving that ASG are truly the ‘brand behind the brand’ offering professional industry knowledge & commitment.

Simon Oates, Product Manager, Musto Bags & Accessories said the following:

“As one of the worlds leading Sailing brand, Musto’s business is built upon innovation, quality and reliability and we insist on the same from our supply base.

Our long partnership with ASG is testament to their commitment in providing us excellent service.

When dealing with ASG I have always found them to be professional, flexible and willing to help whenever and wherever they can.”

You can view Musto Lifestyle bags that ASG has produced by visiting the Musto website

You too could have this service in 5 easy steps:

  1. Tell us what you require (style/price/qty etc)
  2. Our ideas in visual form, then let’s talk to refine
  3. Delivery of sample(s) & final price quote
  4. Place your order, sit back & relax.
  5. Delivery of your order

Contact us today with your requirements.