“Had bags not become part of my life, my journey would have been less organised!”
I have always had a keen interest in design, especially product design Why do good products work well? How can others be improved? Does form follow function? Is the product creative yet also commercial?……
I followed my curiosity into a product design education and in 1995 graduated to a design position of a major London-based travel goods company. I was fortunate enough to find my niche, and soon progressed into Design Manager position.
After a good grounding in the luggage industry, I went on to establish ASG Europe Ltd in 2000. I had a burning desire to stretch my bag & luggage knowledge further – do better, learn more, increase my experiences & create a tangible business with global recognition.
ASG Europe Ltd began serving some of the biggest players in the sports & street fashion industries and assisted key clients to quickly increase their turnover & profits within the ASG offered product categories.
Throughout the following decade and further, the company grew into the leading design, development, manufacturing & supply company it is today, working alongside our clients in the Sports & Street, Fashion & Lifestyle, Technical & Outdoor, Travel & Business, Corporate Incentives & Work Wear, Industry & Safety.
Just as our clients are very important to us, so too are the teams, relationships & networks we’ve built. We have an enviable array of talent & strong global partnerships. It is a source of great pride to have witnessed the growth of the ASG brand since our formation.
Whether these are your first steps or you’re an established brand also wanting to do better & create a tangible bag & luggage business, I know we can help.
Get in touch & let’s explore.
Mr Paul Hamilton
Director & Co-owner
ASG Europe Ltd