About ASG

Welcome to ASG Europe Ltd (EST 2000)

“Had bags not become part of my life, my journey would have been less organised!”

I have always had a keen interest in design, especially product design Why do good products work well? How can others be improved? Does form follow function? Is the product creative yet also commercial?……

I followed my curiosity into a product design education and in 1995 graduated to a design position of a major London-based travel goods company. I was fortunate enough to find my niche, and soon progressed into Design Manager position.

After a good grounding in the luggage industry, I went on to establish ASG Europe Ltd in 2000. I had a burning desire to stretch my bag & luggage knowledge further – do better, learn more, increase my experiences & create a tangible business with global recognition.

ASG Europe Ltd began serving some of the biggest players in the sports & street fashion industries and assisted key clients to quickly increase their turnover & profits within the ASG offered product categories.

Throughout the following decade and further, the company grew into the leading design, development, manufacturing & supply company it is today, working alongside our clients in Retail, Sports, Technical, Industry & Corporate Sectors 

Just as our clients are very important to us, so too are the teams, relationships & networks we’ve built. We have an enviable array of talent & strong global partnerships. It is a source of great pride to have witnessed the growth of the ASG brand since our formation.

Our services include Design & Product Development, Sourcing & Sampling, Manufacturing & Supply, Product & Project Management, Trend Research & Market Analysis.

Whether these are your first steps or you’re an established brand also wanting to do better & create a tangible bag & luggage business, I know we can help.

Get in touch & let’s explore.
Mr Paul Hamilton
Director & Co-owner
ASG Europe Ltd