Anecdotal observations are often easy to come by, but an expert opinion is best. We are deeply immersed in the bag and accessory industry and can often offer valid information on a particular market area immediately. However, many clients prefer specific market analysis, particularly before embarking on a significant project. We take a pragmatic approach to this research, presenting relevant market and consumer information in a straightforward way. No jargon. This can be in-depth reports or summary overviews, as appropriate.
When a target market or consumer is established, analysis of specific product trends is a vital aid to range planning and design. We create visual reports clearly explaining trends in style, fabrication, shape, and colour. These can be tailor-made by product category, consumer profile, end-use, price-point and any other relevant factors.
Here are some examples.